MEDIA:
Program DevelopmentBroadcast Planning and Promotion
WEB:
Dear Friend, I set up STEVE LADD MEDIA over 10 years ago to help support the work of media producers and distributors, nonprofits and small businesses.
Drawing on my experience, I can help you do things right so you maximize your chances for success and avoid taking unnecessary risks that could waste your limited time and budget.
For 10 years I ran The Video Project, an Oscar-winning producer and distributor of several hundred top-rated documentaries, educational videos and CD-ROMS created by producers worldwide. I directed everything from marketing and fundraising, to acquisitions and public relations.
I also developed and promoted The Video Project's first Web site, way back in 1995 -- the "early days" of the Web. I have remained heavily involved in developing Internet strategies and publicity since then.
Having run a nonprofit and small business, I bring to my web work a wealth of real world experience.
I take pride in my work and I believe it shows in the many positive recommendations I receive from my clients.
I welcome the opportunity to learn more about your needs and discuss how I can best be of assistance to you.Sincerely,
Steve Ladd
steve@laddmedia.com
925-254-2052
MEDIA SERVICES
PROGRAM DEVELOPMENT
- Review or Develop Program Ideas
- Review Rough Cuts for Distribution Potential
- Review or Revise Scripts
- Develop Fundraising Strategy and Timeline
- Research Potential Foundations and Donors
- Write Proposals or Review Proposal Drafts
- Write Distribution Section of Proposal
- Provide an Overview of How Distribution Works
- Assess Your Distribution Options (self-distribution vs. contract with a distributor)
- Help Evaluate and Choose the Right Distributor
- Negotiate the Best Possible Distribution Deal
- Develop Broadcast or Cablecast Options
- Find Appropriate International Distribution
- Develop or Assess Your Marketing Strategy and Timeline (if self-distributing)
- Research Potential Markets and Available Lists, Key Events, Publications, etc.
- Develop and Implement Direct Mail Promotions(brochures, list acquisition , tracking)
- Seek Reviews in Key Publications and Enter Appropriate Festivals
- Create Effective Packaging and Discussion Guides
- Find Appropriate Subdistributors and Fulfillment
- Propose and Contact Appropriate Broadcasters or Cablecasters
- Negotiate Contracts or Advise on Negotiations
- Develop Plan and Timeline for Broadcast Outreach and Publicity
- Implement Broadcast Publicity Plan and Grassroots Outreach
(including hiring national media publicist)- Implement Grassroots Outreach and Internet Promotion
Visit my Media Clients page
WEB/INTERNET
- Develop a Detailed Strategy and Written Plan to Use the Web to Your Greatest Advantage,
- Plan and Develop a New Web Site,
- Assess Your Existing Web Site and Recommend Upgrades,
- Implement Upgrade Recommendations,
- Add Internal Search Engine,
- Add Video or Audio Clips.
- Train your employees as needed to maintain site.
- Create an Online Store with a Secure Order Cart,
- Create a Secure Online Donation and Membership Form,
- Add Online Credit Card Processing
- Plan and Implement an Effective Online Marketing Strategy including:
• Research key publicity targets
• Promote to listservs
• Releases to online publications
• Develop links
• Publicity in relevant print publications.
• Banner Ads
- Add an "opt-in" email list and create on online newsletter
- Assess Your Existing Placement in Search Engines, and Recommend or Implement Improvements,
- Optimize Your Site Pages for Best Rankings in Search Engines,
- Properly Register Pages with Major Directories/Engines.
View my Web Projects
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Schoolwires Consulting
STEVE LADD MEDIA CONSULTING
925-254-2052
steve@laddmedia.com